About Us

ADROIT is a full service public relations and crisis management agency.
Founded in 1996, ADROIT works with small businesses, startups, corporations and individuals.
Our team of professionals have extensive experience managing communications and digital campaigns. We will work with you to develop a strategy specifically crafted to meet your needs and business goals. We are hands-on with every client and focus on creating a lasting impression on your customers and target audience.


ADROIT’s priority and commitment is to offer a world class service which enables our clients to communicate their views that creates the impact it was designed to. Our aim is to do this while maintaining the highest ethical and operational standards we are capable of.


  • ADROIT is committed to delivering strategic counsel, creative solutions and media-savvy public relations services based on greater industry knowledge and an in-depth understanding of the issues that affect our clients and their target audience.
  • We aim to act as a trusted extension of our clients’ thinking, producing results that positively impact on our clients’ standing in the industry.
  • We are also committed to providing an informal yet professional working environment that encourages and rewards creativity, insight, teamwork and enthusiasm.

Principal and CEO

Ashok Thomas

Ashok was one of the early PR practitioners in the country and has more than 23 years’ experience in this field.  Having founded ADROIT in 1996 – the second pure play PR agency in Chennai – he has serviced clients across varied business verticals that have included brick and mortar establishments, start-up companies, NGO’s and has also worked on assignments across the political spectrum.

A keen student of current trends, Ashok’s well-honed sense of news value allows him to strategize relevant approaches to the media with the story that best represents his clients’ positions. With his ability to see the big picture from short and long term perspectives, Ashok has managed crises and designed damage control exercises across the years for large corporates and politicians.

We advise leaders on their most critical issues and opportunities.